Angelic Pretty : the world reference of Japanese Sweet Lolita fashion 🎀

Angelic Pretty is an iconic Japanese brand of Lolita fashion. It was created in 1979 -under the name of Pretty- in Harajuku, a Tokyo neighbourhood famous for street and alternative fashions.

As time went by, Angelic Pretty has become a world reference of Sweet Lolita fashion, a kawaii ("cute" in Japanese) style mixing sweetness and elegance.

A kawaii universe inspired by fairytales

The Sweet Lolita style reminds you of fairytale princesses, with their colourful and delicate dresses. The sophisticated details (laces, frills, ribbons and bows among others) have been thought to make each item unique.

Original and unforgettable creations

Angelic Pretty is well known for its happy colours and original prints imagined and designed by its Japanese designers.

The collections are often available in several iconic colours:

- pink, light blue (called sax), lavender, mint or yellow for delicate pastel colours

- deep pink, red, or even blue for bright and pop colours

- wine, navy, brown or black for rich and deeper colours

Each item is thought like a unique creation, with a strong visual identity that you can recognise at first glance.

A particular attention given to details

Angelic Pretty clothes stand out with their rich and neat details:

- original laces with Angelic Pretty embroideries

- signature buttons with several shapes and patterns

- colourful frills, bows or even satin ribbons

- handsewn neat finishes

Every element reflects a high level of demand and quality, a true characteristic of authentic Lolita brands.

An authentic creation process

Angelic Pretty is the embodiment of Japanese Lolita fashion, with an authenticity reflecting the spirit of Lolita fashion.

Behind every item is a demanding creation process; this way we can propose unique items:

- original creations, with designs imagined and created by our designers in Japan

- authentic collections produced in limited quantities, respecting the codes of Lolita fashion

- quality materials, neat finishes and original details

Angelic Pretty quality creations are made to last, making the brand a true world reference of Sweet Lolita fashion.

An international presence

The rich and unique universe of Angelic Pretty has made the brand an icon of Sweet Lolita fashion. It is now present all over the world with:

- several stores in Japan, with the main one in Harajuku, Tokyo

- a store in San Francisco

- two stores in Shanghai

- a store in Paris

Angelic Pretty Paris

The Angelic Pretty Paris store, open since 2016 at 3 rue Saint Roch, in the 1st arrondissement of Paris, has made it easier to discover the universe of Lolita fashion in Europe. The collections are directly imported from Japan, which guarantees the pieces' authenticity.

Angelic Pretty Paris is now a reference of Lolita fashion in Europe.